To bury the lede (lēd) refers to hiding the most important and relevant pieces of a story within other distracting information.
A church may be full of people, but if it's just because of "happy, happy" sermons, it's not necessarily real growth for the kingdom. " Burying the Lede" is not telling sinners the real, full Gospel.
Great article. Super reminder to find the "Led" in all stories but especially in the Church. Not only must we find it, we must demand, as followers of Christ, that it not be buried.